Tourism Industry Master Classes
Next date: Monday, 29 September 2025 | 01:00 PM
to 03:00 PM
Tourism operators wanting to grow, evolve and future-proof their business are invited to attend a series of practical Tourism Tasmania Masterclasses this spring.
These free sessions are led by Tourism Tasmania’s in-house experts and focus on the areas we know best: digital capability, data insights, marketing, media, and distribution.
Expect up-to-date trends, practical tools, and strategic guidance to help Tasmanian tourism businesses stand out in an increasingly competitive and fast-changing landscape.
While you're welcome to attend just one, we encourage operators to register for all three held in September, October and November to take full advantage of the series
Part 1: Marketing, messaging and media
The first session covers three key areas to sharpen your storytelling and media engagement:
- Tourism trends you can’t miss
Stay ahead of changing visitor expectations with insights into the latest travel trends shaping tourism in Tasmania.
- Sharing your sustainability story
Learn how to communicate your sustainability efforts with authenticity and impact and avoid the risk of greenwashing.
- Working with media
Discover how to build meaningful relationships with journalists and publications to amplify your story and attract new audiences.
Part 2: Travel distribution networks and international readiness
Learn how to tap into strategic travel distribution channels to grow your reach and support long-term business goals.
This session will cover:
- How travel distribution works and why it matters
- How to build partnerships with trade
- How to align with Tasmania’s international markets and tailor your offering to meet customer preferences
- Dates and timing:
Part 1: Tools and trends to strengthen your online presence
Maximise your online visibility with the latest tools and trends:
- Trip planning tool
Learn how to use Tourism Tasmania’s trip planner to create and share trips that inspire longer stays and regional dispersal
- Search everywhere
Understand how AI, chatbots, social discovery and evolving search tools are influencing bookings and how to be found
- Social media essentials
Discover what works now: platform strategies, content tips and format updates that deliver results for tourism businesses
Part 2: Using Data and Visitor Intelligence to Grow
Make smarter business decisions with data:
- Learn how data can improve your visitor experience and uncover new opportunities
- Get familiar with Tasmania’s key visitor segments, including our domestic First Time Travellers and Repeat Visitors strategy
Dates and timing:
Part 1: Off Season campaign overview and insights
Get under the hood of our winter campaign:
- Explore the evolution of the Off Season and its strategy, brand positioning, and campaign objectives
- See examples of past offers, creative, partnerships, and media activity
- Learn what works and why, including what customers are looking for
Part 2: Creating Your Offer
This hands-on session is designed to help you craft a compelling, brand-aligned offer:
- Work in small groups to brainstorm and refine your offer
- Learn how to write strong copy and select a great image
- Get practical advice on how to optimise your webpage, convert interest into bookings, and use campaign assets to promote your offer
Dates and timing:
When
-
Monday, 29 September 2025 | 01:00 PM
- 03:00 PM