How we are identified

For many years Burnie has been represented by an Emu, incorporated in a simple logo that is used as the Council seal, surrounded by the Latin words "non nobis solum" (not for ourselves alone).
The logo represents the extinct Tasmanian sub-species of emu, which was smaller than its mainland counterparts.
The emu was probably chosen because the flightless bird roamed the Emu Bay district at the same time of settlement and because Burnie was initially named Emu Bay.
In 1992 a new image was sought as a marketing tool for the City. The design depicts, from left to right, the (green) hills behind Burnie, the (white and red) masts and sails of ships in port and the (yellow) sun over clear (blue) water, all on a bright blue background representing the sky.
Burnie's Floral Emblem City of Burnie Rhodo
Burnie's floral emblem is the rhododendron, which is featured at the unique Emu Valley Rhododendron Garden.
The rhododendron highlighted as the emblem was bred by local grower Hilary O'Rourke and first flowered in 1988, the year Burnie was proclaimed a City. The hybrid is known as the City of Burnie Rhododendron.