Burnie City Council's strategic plan is to continually improve and protect the quality of life and well-being of those who live in, work in or visit the municipality.

Prime objectives are to:

• Value, encourage and recognise the needs, ideas and contributions of young people for the benefit of the community;
• Value and support families to improve community development outcomes by investing in the early years to ensure enhanced outcomes for the community;
• Support a diverse range of cultural experiences that foster a creative community;
• Build community capacity and foster community leadership;
• Support vibrant community programs and events that actively promote a healthy and positive lifestyle; and
• Manage Council facilities and services to better meet community needs.